Tailgate ads can be incredibly effective
Put an ad on your tailgate and hundreds, if not thousands, of potential customers will see it every day. Here's how to get the most from your tailgate ad.
Make your tailgate ad as large as possible
Make your ad bigger and more potential customers will see it.
It's obvious but often overlooked - customers need to see your ad for it to work. To ensure that customers can see your ad, make your tailgate ad as large as possibke by using the whole tailgate.
Make your ad bigger and more people will be "wowed" by it.
The ideal ad catches your attention. Imagine you're watching your favorite sporting event on TV - would you rather watch it on a small television or on a giant 4K HD TV? It's the same for tailgate ads. Maximize "wow" by making your tailgate ad as large as possible.
Research results:
Stickers and magnets come in all shapes and sizes, but the largest size that will fit most trucks is about 18" x 24", which covers less than 25% of the area of the average tailgate. We did a bit of online sleuthing and found a supplier offering 18" x 40: stickerrs and magnets, and that's awesome - but unfortunately that size won't work on most trucks. There simply isn't that much flat surface available on most tailgates (magnets and stickers need a flat surface to attach to, they can't conform to curved or bent surfaces and they don't adhere over lettering or logos). Note as well that if you have a Ford truck from 2015 onwards, magnets cannot attach to the aluminum tailgate.
Make your tailgate ad as professional looking as possible
When it fits great it looks more professional.
Wraps are custom fit for the tailgate and look very professional. Biggie Billboards are custom fit for the year, make, and model of truck and look very professional as well.
When the print quality is great it looks more professional.
Most reputable companies supplying wraps, stickers, and magnets use high quality substrate materials, inks and printing processes. You should be able to get something that looks great if you purchase any of these products. At Biggie Billboards, we use an 18-ounce premium double-sided vinyl substrate, printed with vivid color eco-solvent inks, to deliver outstanding print quality.
There's one more factor to consider here, and that is the image quality. Most billboard ads feature an image, but it takes an extremely high-resolution image to look good on a 60" wide bilkboard. Biggie uses 36.69" x 55.04" 300 DPI images to ensure that your ad looks amazing, whether it's viewed close up or from 200 feet away.
When the ad itself is well designed it looks more professional.
There are so many things to consider when designing an ad. What are the best colors? How many words can you use? How many ideas can you communicate in a single ad (the answer by the way is one!) How big should the type be? What's the ideal design layout? Creating a great ad is both art and science. Regardless of whether you choose a sticker, wrao, magnet, or Biggie Billboard, to create the best possible ad we recommend you hire a professional.
At Biggie Billboards we offer this service to our customers for free. Our advertising professionals know what it takes to create a winning billboard ad and we're committed to helping our customers succeed!
Cost and installation
Vehicle advertising is widely considered to be one of the most cost effective forms of advertising available to small and medium sized businesses. In fact, for most businesses it only takes a single customer to pay back the cost of the advertisement. Here are the approximate material costs and related installation considerations:
Your first Biggie installation includes setting up the mounting system and will take about 8 or 9 minutes. After that, installation takes under 2 minutes! And removal is even easier - less than 20 seconds.
Research results:
The technology used in premium wraps is making it easier to install these successfully. The degree of difficut depends on the exact tailgate and how contoured the surface is, how much vehicle lettering there is, whether the logo has been removed, etc., plus of course your personal installation experience. The internet is full of people sharing both horror stories and successful installation stories. If you speak with professiona wrap installers, they'll tell you that 95% of their customers are people who tried to do it themselves and were not happy with the results. Our recommendation if you're considering a wrap is to talk to a professional installer and get their opinion on the viability of a DIY install for your particular tailgate (and maybe buy the materials from them as a "thank-you" if you decide to do it yourself 😊)
On/off flexibily and the ability to change out ads
We all want what we want when we want it!
Applied to tailgate advertising, that means most of us want to advertise when we want to and take the ad off when we want to. Sometimes you just want to go to church/synagogue/mosque/mother-in-law's/jury duty!/other without a prominent ad on your truck.
There's one other important factor to consider. For some businesses, a single ad is all they need. But many businesses would generate A LOT more sales if they were able to run different ads throughout the year - brand awareness ads, seasonal special awareness ads, new product ads, etc. If this is you, then you need the ability to change out your tailgate as quickly and easily.
Our recommendations:
Wraps are the best choice when:
- Money is no object
- You're confident that the same ad will be effective for 5+ years
- You don't want or need to take the ad on and off
Biggie Billboards are the best choice when:
- You're looking for something moderately priced
- You want the most effective ad possible
- You want the flexibility to take the ad on and off, or use different ads at different times
